Creating your own style as a man can be a challenge. Just a glimpse around can reveal that men face just as many issues as women. Body shape, confidence, locale and surroundings. If you are lucky enough, however, to live or travel to London then one challenge can be averted and style on many levels can be at hands reach.  Not only does London vibrate with creative energies and fashion forward-thinking, it also is home to some of the greatest shopping on the planet.

On the lower ground floor of Liberty is its menswear department, recently re-curated, waiting for style savvy men to find more than enough wardrobe filling items.  Shoes, accessories, tailoring, and clothing from day to night as well as a Murdock Barbour shop and a Champagne bar - its like shopping in a hip men's club which isn't so stuffy you feel like you shouldn't be there.  The staff are young, friendly and offer their guidance and assistance when looking for something on the rails.  The edit featured is a more concise and navigable selection of all the latest trends, brands and styles.  Selected by menswear buying director Stephen Ayres, each rail doesn't just show a selction from a particular collection it tells the entire story.  There is a selection representing the full range of looks from each designer. You can find gems from Rick Owens and Jil Sander or you can trackdown elusive brands like the Burkman Brothers and Opening Ceremony.  Either way, there is plenty of mega-brands and bountiful new designers to entice shopping men.

While other department stores change theme and design from suiting to contemporary and international designer to casuals, Liberty maintains the atmosphere of the store throughout so that as a shopper, mixing elements from the differing areas becomes cohesive and allows for a greater personal style to be created.  There is also the feeling that every individual piece can be mixed with any of the other pieces available.  There are nuggets like Moscot Original eyewear found in the middle of international menswear and fashion forward pieces from Barbour alongside APC and Marc by Marc Jacobs.

What becomes apparent when shopping the floor is that the buying caters extremely well to the way men in London dress, a mix of high and low fashion.  Nothing is too sacred and one should always wear a little sense of humor. A piece of protective rainwear, purpose-made, can easily be worn with a designer shirt so fine and precious its all flavor and little practical relevance. When in London, do as a Londoner, so shop at the Liberty Men's store for find yourself the 'London look'.